a new marketing?

With this in mind, I found myself talking at length today about why marketing as we know it works, as well as why it will stop working. As I was ranting, I won't attempt the exercise here just yet, but I will note a few related things:

1. I was talking to perfect strangers at The North London Freelance Lunch Club, attended thanks to Rachel, and then Ros (the organiser). It wasn't, thus, a conference, and not even a meetup for marketers. It was, however, packed with consumers.
2. Regardless of age, background, and interests, everyone on my corner of the table joined the conversation with passion. Consumers want nothing less but being heard. OK, they also want to know even more about how we attempt to play with their minds.
3. In a brilliant brief monologue a retired but sophisticated lady explained to us that she doesn't buy Sensodyne toothpaste because it is better than others (though it might well be), but because it has the least crowded/ offensive packaging. Apparently, she cares how the toothpaste looks in her bathroom and she appreciates the simple typeface and communication.