celebrate good times, come on!

smart way to celebrate, originally uploaded by gorgeoux.

What a lovely way to celebrate 125 years of existence, printing selected old looks on the other side of the modern packaging. How ironic that it was once an advantage, if not politically correct to call the Swan Vestas the smoker's match. How cool that they don't take it back so many years after; I'm certain they had more options than these two I've seen.

I really enjoyed noticing these packs (are there more versions? I don't know) and I hope that the simple and round idea will inspire more brand/ product managers. It sure made me think about opportunities and how to best take advantage of them. It is quite something to find beautiful ideas on mundane objects like packs of matches. Well done!