words of wisdom: openad's founder, katarina skoberne

From the interview she gave EasyJet's on-flight magazine—exceptionally good, unlike their services.

Five things Skoberne wished she had known (before starting OpenAd):

1. There are very few things that are too urgent to not do them well the first time.


2. People are the absolute, number one asset—but not everyone is able to work in a new and growing company.


3. As Lincoln said: "If I had six hours to chop down a tree, I'd spend the first four hours sharpening the axe." Do your research, make sure there is a market for your product and fine tune it however necessary.


4. When push comes to shove, if you are motivated, you'll find you have almost unlimited resources.


5. It is really important to get sufficient amounts of sleep.

Amen!